How to Teach Market Research (Grades 1-2)

Digital download

A market research lesson for grades 1-2

Young learners discover that the best ideas come from watching and listening to other people. In 120 minutes, students observe customers, ask questions to collect clues and build a first prototype based on what they learned. It introduces empathy and the scientific method through entrepreneurship.

Grades: 1-2  |  Teaching time: 120 minutes  |  Format: digital download with lesson plans, slides and printables

What's included

• Preparation guide: Simple setup steps and a materials list so you can start teaching quickly.
• Guided lesson plans: Step-by-step instructions with timing and teaching tips written for early learners.
• Kid-friendly slides: Bright, simple visuals that keep young students focused and moving.
• Printable handouts: Activity and drawing sheets sized for small hands.

What students do

• Customer Observation: Students watch and listen to find out what people need.
• Market Research: Students ask questions and collect clues instead of guessing.
• Prototyping: Students build a first draft of a solution based on their findings.

What students practice

• Students notice small details that spark ideas.
• Students shift from "what I want" to "how I can help someone."
• Students turn research into a physical prototype.
• Students ask why the products around them exist.

Who it's for

Educators use this module in early elementary classrooms, science and STEM time, gifted programs, afterschool clubs, homeschool co-ops, summer camps and family learning nights.

Frequently asked questions

How long does this lesson take?
Plan for about 120 minutes of instruction. You can teach it in one block or split it across several class periods.

Do I need a business background to teach it?
No. The guide walks you through every activity with step-by-step instructions, timing and teaching tips, so classroom teachers, afterschool leaders and parents can all teach it.

What supplies do I need?
The preparation guide lists every material. Most activities use paper, markers and other everyday classroom supplies.

Is the curriculum evidence-based?
Yes. VentureLab documents the research behind this curriculum in our ESSA evidence packet.

How do I get the files?
This is a digital product. After checkout, check your email for the link to download your files.

Can I share the files with other teachers?
The VentureLab curriculum license explains how you can use and share the materials.

Your purchase supports VentureLab, a nonprofit that brings entrepreneurship education to young people in San Antonio, St. Louis and classrooms across the country.